With over 15 years leading and developing full-scale brands, Nader describes his own purpose as bringing cool jobs to cool people, by helping SMBs become culture brands that put quality of life first and emerge as symbols of progress.
With over 15 years leading and developing full-scale brands, Nader describes his own purpose as bringing cool jobs to cool people, by helping SMBs become culture brands that put quality of life first and emerge as symbols of progress.
After graduating from the University of San Francisco with a degree in Graphic Design and coming up in the world of marketing, Nader left as a Creative Director and went on to receive a masters in Design Management in 2018 from Macromedia University of Applied Sciences in Munich.
He then landed in New York City and struggled to land a job and began working as a freelance designer. Seeing his own success in both ability and reputation he decided to go fully forth and launch his own firm, Blackribbit—a brand strategy design consultancy. Leading with care, reliability, and purpose, the team has helped companies evolve into emotionally resonant brands that invite recognition, advocacy and scale.
Nader even assigned tears of joy as a KPI for his company after a significant milestone of bringing a client to tears upon seeing their deliverables.
Growing up internationally, Nader speaks English, Persian and French, loves to snowboard, spend time with his family, and introspect through his personal art.
- Company Culture
- Culture Brands
- The Modern Workplace
- Employee Wellbeing
- Brand Strategy
- Design Thinking
- Your journey from graphic design student to brand strategy consultant is quite unique. Can you tell us about a pivotal moment that shaped your career path?
- You’ve mentioned the importance of authenticity in branding. How do you help companies uncover and express their authentic selves?
- In your experience, how does a strong company culture contribute to building a successful culture brand?
- You’ve talked about the power of supportive environments. How can businesses create spaces where both ambition and authenticity thrive?
- How do you see the role of design thinking in shaping modern workplace cultures?
- Your work seems to bridge the gap between brand strategy and employee wellbeing. Can you elaborate on how these two areas intersect?
- You’ve had mentors who were willing to bend rules to support your vision. How does this experience influence your approach to nurturing talent in the workplace?
- In the context of the modern workplace, how can companies balance structure and flexibility to bring out the best in their employees?
- You’ve mentioned helping businesses find their unique voice. How does this process differ for startups versus established companies?
- Looking at current trends, how do you see the relationship between brand strategy and company culture evolving in the near future?